Sponsored by the L.A. Web Professionals Group, on Sunday, June 23 John Crestani of Results Driven Marketing will offer guidance to attendees interested in optimizing online success, including defining a target audience using tools such as Quantcast, Google Ad Planner, and Google Analytics, as well as a traffic-based approach; keyword techniques including selection tactics, intent,  sniffing and hacks; keyword selection as it relates to PPC and much more.

Check it out.