In 2004 Sarah Friedlander Garcia was a student at Rochester Institute of Technology, a second-term Vice President of MacRIT, the university’s campus user group, Apple Campus Rep for RIT, and a member of Apple’s Campus Group Advisory Board. She was a long time Mac user, and a popular speaker at User Group University (UGU). Many groups struggle to attract young members, and at UGU Sarah offered some thoughts regarding finding and retaining young user group members.

Today Sarah is Director, Content Marketing at SugarCRM. Her skills are not limited to technology and marketing. In fact, she she has been known to play flute at Carnegie Hall. After a few years working in Santiago de Chile, she, husband Rodrigo Garcia, son Noah, and Aidan (resident dog) live in New York City.

We hope you will enjoy this edited version of her 2004 presentation at UGU in San Francisco. Dead links and outdated information have been removed.

Friedlander at UGU 2004

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